The AI visibility audit: a 20-point checklist for ecommerce

US demand for this is climbing fast: "ai visibility audit" is up roughly 550% year over year and "geo audit tool" about 417%, per Google Ads data pulled in September 2026. The instinct is right. The usual execution is not, because most audits open with content while the expensive blockers in ecommerce sit elsewhere and often take a day to fix.

The checklist below runs in the order that saves the most time: what makes you mechanically invisible first, what makes you citable second, what makes you recommendable last.

Level 1: hard blockers

• Does robots.txt allow GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended, or are you blocking them unknowingly.
• Do your product pages return a 200 with usable content to a crawler that runs no JavaScript.
• Is your store actually open to the market you are targeting, in the expected currency and language.
• Do your products carry a barcode, the entry condition for most merchant catalogs.
• Is your product feed submitted to Google, Microsoft and Perplexity, and is the file current.

Level 2: whether your pages can be cited

• Does each page state material, dimensions and use case in text, not only in imagery.
• Are variants distinguished by readable attributes rather than by a swatch image alone.
• Is product markup present, complete, and consistent with the displayed price.
• Are care, warranty and origin information stated somewhere structured.
• Do price and availability match across the page, the markup and the feed.

Level 3: your actual standing in answers

• On which category questions are you cited, and on which are you absent entirely.
• Which brands appear beside you, including ones that were never on your competitive radar.
• Where in the answer do you appear, and with what supporting argument.
• Does the citation hold week to week, or does it depend on exact phrasing.
• Do the engines state anything wrong about you: price, composition, availability.

Level 4: what makes you recommendable

• Are your product facts corroborated anywhere other than your own site.
• Do roundups exist in your category that omit you.
• Are your customer reviews structured and machine-readable.
• Is your brand described consistently from one source to the next.
• Do you have a baseline measurement on record, without which no progress can be proven.

The step almost everyone skips

The last item is the most neglected and the most expensive to recover. Without a measurement recorded before your fixes, you can never demonstrate that the work produced an effect. You will have an impression, and an impression does not survive the first question from a CFO.

A free domain audit gives you that first snapshot against your category questions. It is the starting point we offer, and it is enough to decide whether this deserves a budget line at your company or not.