AI visibility glossary
Plain-language definitions of the AI answer-engine visibility vocabulary (ChatGPT, Gemini, Perplexity, Google) for DTC brands on Shopify. GEO, AEO, AI share of voice, revenue attribution in euros, agentic commerce.
Fundamentals
23 terms- Agentic AI
- AI Answer Engine
- AI Hallucination
- AI Shopping Agent
- AI Shopping Assistant
- Amazon Rufus
- Attribution
- Average Order Value (AOV)
- ChatGPT Shopping
- Conversational Commerce
- Conversion Rate
- Customer Lifetime Value (CLV)
- DTC Brand
- Ecommerce
- Generative AI
- Google AI Mode
- Google AI Overviews
- Large Language Model (LLM)
- Perplexity Shopping
- Product Catalog
- Product Variant
- Retrieval-Augmented Generation (RAG)
- SKU (Stock Keeping Unit)
Visibility & measurement
29 terms- AI Brand Mention
- AI Citation
- AI Content Gap Analysis
- AI Hallucination Monitoring
- AI Provider
- AI Sentiment Score
- AI Share of Voice
- AI Visibility
- AI Visibility Gap
- AI Visibility Score
- Answer Engine Optimization (AEO)
- Average Position
- Brand Coverage
- Brand Sentiment
- Branded Query
- Citation Rate
- Domain Citation
- E-E-A-T
- Entity Optimization
- Generative Engine Optimization (GEO)
- Large Language Model Optimization (LLMO)
- Product-Level Tracking
- Prompt
- Prompt Monitoring
- Prompt Research
- Query Fan-out
- SKU Visibility
- Topic
- Unbranded Query
Agentic commerce
15 terms- Agentic Commerce
- Agentic Commerce Optimization (ACO)
- Agentic Commerce Readiness
- Agentic Commerce Score
- AI Checkout
- AI Price Comparison
- AI Product Cards
- AI Product Recommendations
- AI Shopping Search
- AI-Recommended Product
- ChatGPT Product Feed
- Content Quality Score
- Google Shopping Graph
- Instant Checkout
- Reviews Score
Protocols & technical
25 terms- Agent Mandate
- Agent Payments Protocol (AP2)
- Agent-to-Agent Protocol (A2A)
- Agentic Commerce Protocol (ACP)
- AI Crawlability
- AI Crawler
- AI Crawler Management
- Cart Mandate
- EU AI Act
- Google-Extended
- Headless Commerce and AI
- IndexNow
- JSON-LD
- llms.txt
- Merchant of Record
- Model Context Protocol (MCP)
- Payment Mandate
- Product Attribute
- Product Data Enrichment
- Product Feed
- Product Feed Optimization for AI
- Product Schema Markup
- robots.txt
- Schema.org
- Structured Product Data