Generative Engine Optimization (GEO)
GEO, or generative engine optimization, covers the practices that make a brand and its products more visible and more frequently cited in the answers of generative AI such as ChatGPT or Gemini. Unlike classic search optimisation aimed at clicks, it seeks to become the recommended answer. For a DTC brand, it is the lever for existing in the new buying journey.
Related terms
Referenced on these pages
- What is GEO (Generative Engine Optimization) and how to measure it
- AEO, SEO, GEO: what DTC brands should actually measure
- The AI visibility glossary for Shopify brands
- What a GEO agency costs in 2026: published rates, not market estimates
- Best GEO agencies in 2026: how to shortlist when nobody publishes a price
- AI search optimization agency or software: which blocker are you solving
- Does a GEO agency need to be local? What proximity actually buys
- Best AEO agency in 2026? What the engagement includes, line by line