The Tadow blog
How-to guides, methodology and comparisons on AI visibility for Shopify DTC brands: how to find out what ChatGPT says about your products, fix your catalog, prove AI-influenced revenue, and choose between a tool and an agency.
Comparisons
1 articleAgency or software
2 articlesWhat a GEO agency costs in 2026: published rates, not market estimates
We loaded 24 US agency sites and three 2026 directories. Six published a price. Here is every figure we found, and why so few publish one.
4 min readBest GEO agencies in 2026: the transparency ranking
We loaded 24 US GEO and AEO agency sites and scored what each one actually publishes. Here is the ranking, the criteria, and how to get listed.
5 min readHow-to guides
13 articlesHow to know if ChatGPT recommends your products
Manual testing only gets you so far. Here is how to reliably find out whether ChatGPT recommends your products instead of your competitors'.
3 min readHow to check what Perplexity and Gemini say about your brand
Most brands only check ChatGPT, but Perplexity and Gemini have their own citation habits that can look completely different.
3 min readWhy competitors appear in ChatGPT and your brand doesn't
It's almost never random. Here are the most common causes, and how to move from noticing the gap to fixing it.
3 min readDoes AI recommend your products or Amazon's
Amazon has a natural edge in AI answers, but that doesn't mean a DTC brand can't compete for the recommendation.
3 min readHow to optimize your Shopify product page to get recommended by AI
A great product still gets skipped by AI if its Shopify page sends the wrong signals: here's how to fix it step by step
2 min readHow to fix what AI gets wrong about your products
An AI can recommend your product while getting the material or price wrong: here's how to spot and fix those errors
2 min readHow to allow AI crawlers on your Shopify store
An overly restrictive robots.txt file can make an entire Shopify catalog invisible to AI, before you even fix a single page
2 min readHow to get AI to re-crawl your product page after a fix
Publishing a fix isn't enough: the AI still has to re-read it, and that invisible lag can be managed with the right levers
2 min readHow to become the brand ChatGPT recommends in your category
Becoming the brand an AI engine recommends in your category isn't luck, it comes down to what your catalog actually gives the AI to read
3 min readHow to measure the revenue ChatGPT drives
Knowing ChatGPT cites your brand isn't enough: here's how to connect that visibility to real revenue, in euros
2 min readHow to track ChatGPT traffic inside Shopify
The signal for ChatGPT traffic already lives inside your Shopify orders: here's how to isolate it without bolting on another tool
2 min readHow to attribute a sale to an AI recommendation
Knowing AI drives sales for your brand doesn't tell you which product benefits: here's how to tie a specific sale to a specific AI recommendation
2 min readHow to prove the ROI of AI optimization to your CEO
Turn an AI visibility score into a euro figure your CEO can defend in a board meeting, with a repeatable method
3 min readMethodology
10 articlesAI-influenced revenue attribution: the Tadow method, in euros
The method that connects your products' visibility in AI answers to real Shopify orders, expressed in euros and broken down by product
2 min readMAP → FIX → PROVE: the framework for steering AI visibility
The three-step framework, measure, fix, prove, for steering your brand's visibility in AI answer engines
2 min readWhat is GEO (Generative Engine Optimization) and how to measure it
A clear definition of GEO, framed for the French and EU market, with the signals to track to measure your progress
2 min readHow to define a brand's share of voice in AI answers
A clear framework for defining and measuring your brand's share of voice against competitors inside AI engine answers
3 min readThe signals that decide whether AI recommends your product
The concrete signals that separate a product AI merely mentions from one it actually recommends to the shopper
3 min readAEO, SEO, GEO: what DTC brands should actually measure
SEO, AEO and GEO explained, and mapped to what a DTC brand on Shopify should actually track to stay visible to AI
3 min readThe AI-readiness audit for a Shopify store, explained
What an AI-readiness audit for a Shopify store actually covers before any fix, and why it needs repeating
2 min readWhy AI visibility is measured in euros, not clicks
A click says nothing about a recommendation made mid AI conversation: the real visibility metric is the revenue it influences, in euros
3 min readThe AI visibility glossary for Shopify brands
Visibility score, share of voice, GEO, AEO, LLMO: the vocabulary you need to understand and manage your visibility inside AI answers
3 min readWhat is AEO (Answer Engine Optimization)? Definition, method and metrics
AEO means optimizing for engines that answer instead of listing links. Here is what the acronym actually covers, how it differs from GEO and SEO, and how to measure it.
4 min read