What is GEO (Generative Engine Optimization) and why does it matter for a DTC brand?

GEO (Generative Engine Optimization) is the set of practices aimed at being visible and well recommended in the answers given by AI engines like ChatGPT, Gemini, or Perplexity, rather than in traditional search results. It matters increasingly for DTC brands because a growing share of shoppers now research and get advice directly from these tools before buying, a role search engines used to play alone. Tadow builds on this with its measure, fix, prove approach: MAP evaluates your AI visibility, FIX corrects your catalog, and PROVE connects that to the revenue it actually generates.