GEO vs AEO vs SEO: what's the difference?
SEO optimizes your visibility in traditional search results (Google, blue links), AEO (Answer Engine Optimization) targets direct answers and featured snippets, and GEO (Generative Engine Optimization) focuses on how generative AI engines like ChatGPT, Gemini, or Perplexity cite and recommend you inside a conversation. The three overlap but GEO is the newest and least understood by brands, since it depends on different signals than classic search ranking. This is exactly what Tadow measures and improves for DTC brands.
More questions in this category
- What is GEO (Generative Engine Optimization) and why does it matter for a DTC brand?
- How do I become the product ChatGPT recommends in my category?
- What kinds of pages does AI cite most in e-commerce?
- Should I create original content or earn third-party citations?
- How do I prove AI-influenced revenue, in euros?
- Where do I start to improve my visibility in AI answers?