Does Tadow measure my placement in the answer, not just whether I'm mentioned?

Yes, Tadow does not just check whether your brand is mentioned, it also evaluates where it appears in the answer and how strongly it is recommended relative to the competitors named in the same answer. Being mentioned last, in a neutral tone, does not carry the same weight as being presented first as the recommended choice. This more granular reading, available in your dashboard, helps you prioritize catalog fixes where they will shift your positioning the most.