How accurate and reliable are Tadow's numbers?

Tadow's numbers are based on structured, repeated measurement over time rather than a single one-off test, which lets you follow a reliable trend instead of a snapshot that could vary from one day to the next. The exact method stays proprietary, but the calculation is applied consistently across measurements for the same brand, so score changes remain comparable over time. Your data is hosted within the European Union, on infrastructure built for rigor and GDPR compliance.