What is the AI visibility score (share of voice) and how do I read it?
The AI visibility score, or share of voice, shows how often your brand appears and is recommended in the answers of the AI engines Tadow tracks, compared with your direct competitors on the same category queries. The higher the score, the more ground your brand holds against competitors in ChatGPT, Gemini, Perplexity, and Google AI Overviews/AI Mode answers. It should be read over time: a rise means your catalog fixes (the FIX pillar) are working, a drop signals a competitor is gaining ground.
More questions in this category
- How does Tadow measure my visibility in AI answers?
- How accurate and reliable are Tadow's numbers?
- Does Tadow measure my placement in the answer, not just whether I'm mentioned?
- How many queries should I track to cover my brand?
- AI answers change often, so how does Tadow keep up?
- Does Tadow measure the traffic and sales AI sends to my store?