Dashboard

The dashboard is what you land on, and it answers three questions at once: is AI talking about my brand, is it improving, and which engine is holding me back. Everything on it comes from your last 12 completed scans, filtered by the period chips at the top: 7 jours, 30 jours, 90 jours or Tout. The screen assumes a confirmed brand brief — without one, Tadow sends you to onboarding first.

How to read the four instruments

• “Visibilité IA”: the share of answers where your brand appears, broken down per engine as bars. This is your headline number.
• “Position”: your average rank when you do appear, plus the competitor closest to you. Strong presence with a weak average rank means you get mentioned, but rarely first.
• “Sentiment”: a gauge from -100 to +100. It tells you how you are talked about, not how often.
• “Part de voix”: your share against the two most-cited brands. It is the hardest number to move, and the most telling.

The charts and the two lists

• “Évolution” tracks your brand against the four most present competitors over time.
• “Ta présence par moteur” and “Ta position moyenne par moteur” cut the same subject engine by engine — this is where you spot one engine dragging the average down.
• Series are clickable on all three charts, so you can isolate one and read a head-to-head cleanly.
• “Scans récents” shows your last 4 scans and “Fix - À traiter” the 3 fixes waiting on a decision from you. They are shortcuts, not full lists.

The dashboard never changes anything: it is a read-only view. The only buttons that take you elsewhere are “Lancer un scan” and “Voir le rapport”. Two limits worth remembering: a chart needs at least 2 scans before it can draw a trend, and the window stops at your last 12 scans, so you are reading a recent trend, not your full history. Until the four setup steps are done — connect your store, audit your product feed, audit your site, install the pixel — a “Bien démarrer” tab stays in the menu. It disappears on its own once all four are ticked.