Site audit

Before asking why AI doesn’t cite you, you need to know whether it can read you at all. That is what this screen does. It fetches your pages, reads your robots.txt, inspects your markup, and scores each dimension. No language model is involved: every line is a verifiable fact about the HTML we actually downloaded, not a judgement call.

AI crawlers, the front door

GPTBot, ClaudeBot, PerplexityBot and the rest obey your robots.txt like any other crawler. Plenty of stores block them without knowing it, usually by inheriting a rule written to keep scrapers out. A blocked brand isn’t ranked badly in AI answers, it is absent from them, and no amount of content work makes up for that. If the audit flags it, fix it first: it is also the cheapest thing on the list.

Markup, what makes a page citable

A page an engine can read is not yet a page it can cite. It needs enough to identify your product without guessing: Product markup, a price, availability, a description that says something beyond the product name. The audit tells you page by page what is missing, and the Opportunities screen turns those gaps into fixes ranked by impact.

What the score does not say