Visibility

The Visibility page answers one question: when a shopper asks an AI something typical of your category, does your brand come up, and where against your competitors.

The visibility score

It’s the share of measured answers that cite your brand. A score of 20% means one answer in five mentions you. Always read it next to the number of measured answers: a score computed over few answers moves a lot for the wrong reasons.

Average position

Being cited isn’t enough — being cited first or last doesn’t produce the same commercial outcome. Average position measures where you appear within the answers that do cite you.

Competitors

Tadow picks up the brands cited alongside yours, including ones you never declared as competitors. That’s often where the most useful information is: the brands AI treats as alternatives to you aren’t always the ones you watch.

Reading a change

AI answers shift constantly, including when nothing changed on your side. A swing between two scans is not a signal; a trend across several is. That’s why the same query set is measured every time, so the curves stay comparable.